This object describe a user/customer behaviour. For example, the marketing team would like to trigger a journey whenever a Cart is deemed to have been abandoned.
This object is used to describe some technical meta information related to the event
The application source of this event
The version of the json format event
The user behaviour type
"ABANDONED_CART"
User's email.
"geert@electracontractors.be"
User's title.
"Dhr."
User's firstname.
"Geert"
User's lastname.
"Corijn"
OpCo's organizatinal customer number that uniquely identifies its account. In the case of OpCo organised with a regional model or commercial organisation this should be suffix by '{orgId}'. if the accountId is 13563 and the orgId is OVIA so this field should contains 13563OVIA
"1234567"
"1234567_OVIA"
VAT number or Siret number.
"GM4837192941"
Name of the organizational customer.
"Independent Electric"
Optional field, needed by OpCo organised with a regional model or commercial organisation. It can be used to filter or route based on the orgId.
"org123"
"SNE"
Additional information
No Additional ItemsObject representing an additional information of the behaviour
Name of the additional information
"message"
"companyName"
Value of the additional information
"Super Elec"